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EXELLE

Introduction:

Dutch label EXELLE’s collections are casually feminine, sporty, comfortable and always on-trend. The smart mix of laid-back styles that do not compromise on quality or a feminine appeal has been a mainstay for fashion lovers for over 25 years. The designers’ knowledge in marrying feminine silhouettes and contemporary fashion trends is visible in every piece’s supreme fit. The resulting collections entail versatile pieces in colours and fabrics that are all inter-combinable to new exiting outfits.
Natural fabrics, such as viscose, linen or cotton make up the biggest share of each collection, each crafted for a sublimely fluid fall down every silhouette and guaranteeing the most comfortable feeling on the skin. From blouses and tunics over trousers and dresses to gilets, jackets or everlasting basics — EXELLE collections transgress age boundaries and are cut for smart, active women who master their lives with confidence, covering the full range of sizes from XS to XL (14-32).

The head of design - Lies Bossink:

Lies Bossink founded EXELLE in 1985, the inspiration to start her own label came from a project she worked on when she studied at a fashion academy.

Her motivation: “While completing the project, I realised that the selection in fashion for plus sizes was close to non-existent. As if women who wear plus sizes are not interested in fashion or beautiful clothes. I saw an opportunity to change that!“ Her goal from that point onwards: Designing covetable quality fashion in plus sizes.

When Lies Bossink began her fashion academy education, the challenge of designing plus size clothes seemed almost too grand: “20 years ago, there was hardly anything for someone who was a size 18, never mind a 28!” Why she took on that challenge nevertheless? When a close friend’s house burned down and she lost all of her clothes in size 18, Lies Bossink decided to design a whole new collection for her friend. This was the initial spark that led her to dive into plus size fashion.

After completing her degree, she founded EXELLE. What started off as a favour to a friend soon became one of the top designer brands for plus size fashion in the Netherlands.
Designing a new collection is a process that spans over several months, as Lies Bossnik explains: “We start off by selecting the materials and colours. We draw inspiration from everywhere. It's an ever-on-going process. We keep an eye on the stores, read magazines and travel to cities like Paris, Antwerp and Amsterdam. We always create samples and test them to make sure our creations are both beautiful to look at and comfortable to wear.“

In line with the label’s philosophy they follow a distinct vision for the future: „Self-esteem and respect for yourself and others around you. We wish for real beauty to be represented in the media instead of the idealised concept of beauty that only exists in fantasy“

Fashion

Dutch design with an international vibe — head of design Lies Bossink sets strong focal points in each collection. Most importantly, the customer should feel comfortable all-around and be able to accentuate her figure in whichever way she prefers. EXELLE are renowned for their expertise in combining cunning cuts and multifaceted prints. The label takes on beautiful materials and on-point detailing without compromising on wearing comfort. Trends are often translated through merging romantic and tough elements, creating a look that is both sophisticated and modern. The puristic but nonetheless feminine sensibility is a common thread to be found in every collection. Perfectly equipped for every occasion, from streamlined office look to black-tie evening event: The EXELLE collection covers the whole sartorial range in plus sizes, from off-duty sporty to supremely chic.

Vision

Fast fashion is a no-go. EXELLE pay close attention to crafting fashion that lasts longer than one season. The label values quality, durability and fit. EXELLE respects people and environment, this is why they produce their clothing exclusively in Europe and dismiss mass production. They operate with a strong focus on quality materials, fair pay and a rigorous condemnation of forced- or child labour.

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